The two camps of community development (improving various assets of local communities) and economic development (increasing a community’s jobs and income) actually share many of the same philosophies when it comes to their goals of improving our communities. This has become truer as we see changes in the type of development we seek for our cities, towns and counties.
The old, industrial development model of the 1960s, 70s and 80s exists no more. Back then, our communities challenged themselves with growing from a World War II war machine into industrial cities and towns producing many durable goods. However, with increased automation and many jobs outsourced to overseas partners, our communities now have the challenge of being the industrial powerhouses that they once were, and our communities cannot rely on industrial growth to sustain them in the future.
The current emphasis in our cities, towns and counties is on diverse economic development – bringing in new companies who are looking to expand and create new jobs and encourage local entrepreneurship. However, to achieve this objective, the community must have in place the necessary attributes to encourage economic development. This means the quality of life attributes that make living in that community ideal – such as a quality infrastructure, school system, parks and recreation, public safety, affordable and quality healthcare, opportunities for culture, etc. – need to be present in order for today’s entrepreneurs to seek to “set up shop” in our communities.
We have some advantages in this era with greater resources, such as the latest technology, wealth and a superior knowledge base than in previous decades. However, in order to accomplish economic and community development in this new era, we need the leaders of today – our mayors, chamber of commerce executives, bank presidents, community foundation presidents, board members and other community leaders – to influence and lead the renewal of action within their communities.
Does this generation have the same will as a society to continue the economic and community development in our cities, towns and counties, and take on the challenge as our predecessors did? Can today’s leaders be the creative, bold leaders needed to help our communities thrive in the future? I will examine these issues in coming blog posts comparing post WWII conditions with comparative conditions of today. We face challenges, as did the “Greatest Generation.”